Tips Before Creating a Logo For Your Brand
You know, a brand is just a reflection of you really. So by focusing on what you want to accomplish and who you are as a person is a great way to build a brand that has a long-lasting impression and really drives customers through your doors. Paying attention to what you stand for and what you mean and what you wish a brand could be is extremely valuable and very important.
Something that really means something. Additionally, you want to see what your competition is doing, identify what they're doing. Right? And then also look at what they're doing wrong. Is there an opportunity for you to come in and shake up the industry a little bit? It can be colored, brand name, logo, how you identify yourself, and how your brand identifies.
Additionally, when you're thinking about where your voice is going to be heard, Like we talked about what channels, whether it's social media or it's print media or it's radio or TV, you want to make sure that your voice will cut through the noise. And it's not just static, not just things that people have heard all the time.
Your brand and assets should match each other. Are you a brand that is really built on trust? Well, then in that case, you need to work very, very hard to earn the trust of your customers and your brand assets should reflect that your services should be. Your logo should be professional and well done.
The colors that you choose as a part of this should convey trust now. So by matching your brand foundation with your brand assets, you really are able to increase the amount of trust or value that your brand is able to bring to your consumers. This is a part that a lot of people will skip. They try to cut corners or maybe save a little bit of money or save some time by utilizing resources that were created for them in the past before their brand was even defined.
But really if you can spend the time and energy and invest in your brand in the beginning, you're able to save a lot of that time. And a lot of. Over the next course of the multiple years that you're in business, really investing in your brand is extremely important because it's one of the first things that consumers will recognize you for.
They'll recognize your logo. They'll recognize your brand message. They'll see your truck, they'll see employees wearing the shirts, anything like that. So make sure that you're investing in high quality and then make sure that whatever you're using for your brand, whatever that message is, is reflected in your assets.
It's extremely important to focus on. Because if you miss this step, you're going to be paying for it down the road, invest in your brand with your assets and spend time here. It'll save you money down the road. Think big, but act local. Now you don't just need to be a service-based company or a local, a local business in order to do this, this can be e-commerce.
Be your brand, your brand doesn't stop with a website or a logo or the flyers or newspaper ads or digital media or anything like that. Really the core message of your brand should be you. You're your biggest brand advocate, you know, the brand better than anybody else. And you lead the charge.
Defining what that brand is going to look like for your business, for your employees, for your customers. You have to live the brand. If you're a brand built on trust, you need to be an upstanding trustworthy individual. If you have a brand that's built on providing great service, then that's something that you have to live yourself.
This is especially important for local service businesses, because your name gets around and people know who the owner is, especially in smaller communities. It's extremely important to make sure that that's the. But we can look into, uh, many, many different examples from large global businesses where the CEO didn't reflect the value that the brand was supposed to exude really pay attention here.
If you cannot live the lifestyle of the brand that you are trying to focus and grow and mature, then you need to refocus what your brand really is ensuring that your brand is reflective of you and that you reflect the brand is a great way to ensure that your message gets across and it's live from the top.
If you don't live the lifestyle that your brand is exuding your employees won't and your customers won't get it either. And finally, I've got a bonus tip for you. Your brand at its core is really what customers say about you when you're not in the room. What are people saying about your brand? Do they agree with your brand message or do they disagree?
That may not be a bad thing. It's not a bad idea to allow your brand some room to grow and some room to adapt over. If you begin to understand that your customers are expecting something different or they're looking for a different service or a different core tenant of your brand over time, it's not a bad thing to allow that to happen.
Naturally pay attention to what your customers want. Pay attention to the culture that's being cultivated by your employees as your brand grows. It's natural for it to adapt to new ideas, new ways of thinking and new core tenants. It's not a bad thing. Keep an eye on it. And it's a great way to ensure that your brand will grow over time and be in business for you.